Jessie J Hammersmith Apollo Review

Review // Jessie J Hammersmith Apollo 29/1/15

It doesn’t seem like long ago that Jessie J was selling out London’s O2 arena on her ‘Alive’ tour, and after successfully taking her music across the pond to top the US charts, I was quite surprised to see Jessie perform in such an intimate venue such as Hammersmith Apollo. But don’t take that as a grumble or complaint, in fact, seeing Jessie perform in such an atmospheric venue was phenomenal. Not only did this allow Jessie to interact with her fans far better, but it also took down that barrier between the artist and the audience. This is something I feel can often ruin festivals when you can only see the top of the singer’s head from a mile off.

However, Jessie J used Hammersmith to the best of her ability, filling the venue with her impressive, powerhouse vocals that were able to touch the ears (and hearts) of every member of the audience. She kicked off with ‘Ain’t Been Done’, an impressively quick-tongued track from her new album Sweet Talker. Whether you knew every lyric or weren’t fully acquainted with her latest album, Jessie’s energy bounced off onto the crowd and had them echoing every song back to her as she sexily worked the stage.

Of course she had cleverly worked her set list to fit the occasion, including ‘Masterpiece’, ‘Burning Up’ and ‘Seal Me With a Kiss ‘as well as old favourites that first brought her to fame such as: ‘Price Tag’, ‘Abracadabra’ and of course, ‘Do It Like A Dude’.

She also treated her fans to a note-perfect rendition of Whitney Houston’s ‘I have Nothing’ which kept their eyes on the star from start to finish and their jaws on the floor.

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Nearing the end of her set, in true Jessie J style, she thanked her fans for getting her to where she is today. Each time I have been lucky enough to catch Jessie live she has always made sure to thank every single fan of hers, her management and her band in a very heartfelt speech. But of course, you need to see her for yourself to really see what all the fuss is about, because my god this girl can sing you into next week.

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