Why Do We Never Associate 'Plus Size' With Men?

Why Do We Never Associate ‘Plus Size’ With Men?

A little while ago we discussed how ‘plus size’ clothing is advertised so badly, but now we’re leading our discussion in a different direction: towards men. Just yesterday the Guardian wrote an article on ‘plus size’ model Zach Miko, who directly stated in the piece: “I don’t find “plus size” offensive, but I think it’s the same [as fat] in that plus size has grown to have a negative connotation.”

Zach Miko

But why has it taken us this long to realise men can be ‘plus size’ too? And why can’t we shake the term either? We are used to seeing XS – XL on shop hangers, with some stores hiding beyond XL in the stockroom, but out of what, fright? Space? Hope that people who are XXL don’t actually shop there a lot? Interestingly, the Guardian reported Zach as being 6ft 6in with a 40in waist, which according to fashion etiquette, files him away in the plus size section. To me, he looks like an average guy, although a rather tall one. In menswear, plus size refers to XL and above, higher than a 42in chest, stretching to anyone tall and bigger built than the average rake. It’s the use of the term ‘plus size’ that bothers me the most. Why is fashion so eager to push the average UK sizes into a ‘plus’ category? If we can acknowledge our size enough to know which hanger to pick up in a store, then surely it would make sense to advertise fashion in more relevant ways. After all, its targeting the average Joe, who isn’t always going to have a 28in waist and a tiny chest to suit.

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The “Brawn” Model.

Signed to IMG, the same agency that looks after Gigi Hadid, Freja Beha and Lara Stone, Zach is being referred to as a “brawn” model – a term Zach associates with physical strength and power, “just as “curve” suggests sexy and confident, as opposed to “big”” he told the Guardian. And it’s about time we stop and start to listen that it isn’t just women that have body issues, confidence worries or feel self conscience when shopping ‘plus size’. And it most definitely has nothing to do with masculinity. By voicing insecurities, no gender should feel less of a person or excluded because an item doesn’t come in their size. This must come to an end before we’re all too afraid to ask for another size, let alone shop in the so called ‘plus size’ section at all.



An Unknown Sauce

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